Copywriter - Hawkeye | April 2022-Present
Wrote copy for various CRM initiatives across multiple channels like email and UI copy for multiple audiences (A/B testing).
Consumer-facing copy for Google Assistant and Civista Bank.
B2B emails for FedEx initiatives.
Wrote long form technical blog copy for Google Sustainability.
Conceptual copy work for Google Assistant and Android initiatives.
Channels included digital and direct mail
Product Marketing Copywriter - Stop Breathe Think (MyLife) | February 2021-April 2022
Brought in an increased $1.4m in YoY growth by A/B testing and expanding a multi-channel subscriber retention flow from 2
to 55 messages (emails, push, in-apps).
Drove traffic to latest content releases by writing multi-channel campaigns as well as App Store copy.
Increased content discoverability by A/B testing multi-channel campaigns that educated a wide range of users.
Streamlined site-wide UX by delivering all site copy with clearer language and enhanced SEO.
Lifecycle Copywriter - Crunchyroll | June 2019-April 2022
Drove traffic to the latest anime releases (Jujutsu Kaisen, Attack on Titan, Dr. STONE) through multi-channel, bilingual copy
for NA and LATAM audiences.
Increased average email open rates and click through rates by 2-5% across NA and LATAM markets by leveraging A/B
tested multi-channel copy.
Co-wrote the script for the most well-received Anime Awards Show in Crunchyroll’s history, including lines for host Xavier
Woods(WWE), ad placements, and special guests.
Brought each zone in Crunchyroll Expo 2019 to life through engaging site copy.
Copywriter Intern - VMLYR | June 2018-August 2018
Chosen out of over 800+ candidates to intern at a WPP company at 3 Columbus Circle, NY.
Learned how to manage multiple tight deadlines by writing social media copy for clients (UFC, Optimum, Office Depot).
Influenced the brand voice of the Nature’s Bounty Beauty launch campaign in Fall 2018 by researching and developing an
entire multi-channel campaign for the brand alongside other interns.
Improved Art Director & Copywriter workflows by conceptualizing, copywriting and refining art direction for clients (Office
Depot, ANA, UFC, and Optimum).
Design Intern - Made in NY Media Center | June 2016-August 2016
Boosted efficiency of the design team with autonomously designed marketing collateral, which allowed the lead graphic
designer to focus on material for our biggest events.
Increased event attendance rates by creating captivating graphics used on social media, event listings, and speaker
panels.
Generated an elevated reputability for Media Center by providing designed presentation slides for guest speakers like
Michel Gondry.
Design Team Intern - NYC HRA (Human Resource Administration) | October 2015 - April 2016
Increased idNYC sign-up rates within the 14-18yo demographic through a re-written, bilingual brand voice aimed at a younger audience. Brochure was approved by the Department of Education and delivered
to thousands of students.
Crafted OOH copy and art direction which increased awareness and sign-ups for low-income, city-provided programs.