THE PROSPERITY PARTY

How can America move forward? By focusing on our common denominator: our drive to see children prosper.

THE PROCESS

My early posters began by drawing inspiration from 20th century propaganda posters and trying to adapt that medium as a force for good. This search ultimately led me to the most visually striking political campaign in modern history: Obama's 2008 Hope campaign. Only then was I inspired to create a logo that could truly stand beyond the confines of Washington D.C. and represent something bigger than a candidate, or a party.