NATURES BOUNTY BEAUTY FINAL INTERN PROJECT 2018

The 2018 Y&R(VMLYR) Summer Internship Finale for my team involved creating a launch campaign for Nature's Bounty Beauty which at the time was top secret. This multichannel campaign consisted of print ads, a website and a hashtag challenge coupled with partnerships with social media influencers and Project Heal.

Copy

CLEAR COMPLEXION -Sometimes the wounds really are skin deep, but that’s alright. Time heals all. A vow to lasting beauty.

GOODNIGHT LOVELY -We want beauty sleep to feel beautiful. And it will. A vow to lasting beauty.

MOISTURE TREAT -Daily moisturized skin might feel like a far off dream, but don’t worry. Soon enough, we’ll feel it. A vow to lasting beauty.

SKIN ELASTICITY -Looking and feeling a little younger, for a little longer. That’s the goal. A vow to lasting beauty.

HAPPY SMILE -A pretty smile is something to love, but a healthy one though? That’s something we cherish. A vow to lasting beauty.

GLOW ON -We all want to keep glowing after the make up comes off. And keep glowing after that too. And we will. A vow to lasting beauty.